There's a cartoon online: two service counters. One sells uncomfortable truths—nobody's there. The other sells comfortable lies—the line stretches to the horizon.This isn't just a meme. It's a business model.In this episode, I share why agencies sell hot air instead of solutions, why vendors ask you to fix their technical problems, and why asking too many questions makes you "difficult."From newsletter providers recommending workarounds instead of proper authentication to companies claiming "standard is enough"—we live in a world where convenience trumps competence, and volume is mistaken for value.But here's the thing: The uncomfortable truth will always have more impact than the comfortable lie. Even if it never has more customers.If you've ever felt like you're on the wrong planet for refusing to accept mediocrity as professionalism—this episode is for you.Perfect for: Anyone tired of standing in the wrong queue, leaders who want substance over show, and professionals who'd rather ask uncomfortable questions than accept comfortable answers.⚠️ Warning: This episode won't make you popular. But it might make you effective.

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