EP920: What banks and financial institutions should be doing to reach Gen Z

IBS Intelligence Podcasts
19/09/2025 11 min Episodio 920
EP920: What banks and financial institutions should be doing to reach Gen Z

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Episode Synopsis

Nicky Senyard, CEO, Fintel Connect Gen Z trusts creators and niche financial influencers (finfluencers) more than brand ads. Today financial advice is just as likely to come from TikTok or Instagram as it is from a bank. That’s not necessarily a bad thing – banks and FinTechs may use affiliate partnerships to reach the Gen Z audience efficiently and compliantly with full-funnel visibility and real trackable performance. Nicky Senyard of partnership solutions provider Fintel Connect speaks to Robin Amlôt of IBS Intelligence. 

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