In this episode, Dan Johnson speaks with Kevin Leach from Latitude Outdoors about the evolution of their brand, the importance of building a strong team, and how they navigate competition in the hunting industry. They discuss product development, handling business challenges, and the significance of customer experience. Kevin shares insights on their collaboration with Realtree and highlights new product launches for 2024. In this conversation, Kevin Leach discusses the latest innovations in saddle design and hunting gear, focusing on comfort, packability, and user experience. He highlights the new Maverick and Lone Star saddles, the Profile platform, and the Ranger backpacks, emphasizing their unique features and benefits for mobile hunters. The discussion also touches on layering systems for cold weather hunting and future product developments at Latitude.
Takeaways:

Latitude Outdoors started selling products in July 2020.

The COVID-19 pandemic increased interest in outdoor activities.

Building a strong team is crucial for business growth.

Innovation is driven by customer experience, not just competition.

The company has a long-term product roadmap.

Communication with customers is key during challenges.

Celebrating milestones boosts team morale.

Saddles should be tried before buying for the best fit.

Collaboration with Realtree offers new options for customers.

New product launches include single panel saddle offerings. The Maverick saddle is lightweight and comfortable for beginners.

The Lone Star saddle offers enhanced comfort for larger individuals.

Packability is as important as weight for mobile hunters.

The Profile platform packs down to an inch and a quarter thick.

Layering systems need to retain heat even when compressed.

Merino base layers are effective for cold weather hunting.

New backpacks are designed for customization and versatility.

The Operator pouch allows for single-hand operation.

Future products will include an XL version of the Profile platform.

Latitude is focused on customer feedback for product development.


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