Aitor Rubio is undeniably charming in person, but how does he translate this   into communicating in the digital world? From working in a morgue when he was a teenager, to traveling the world as a photographer, to studying law, Aitor’s variety of experiences has given him the skills to attract and relate to his target audience. But coming from a generation where digital communication was not prevalent, figuring out how to craft his message to his audience is a challenge. Aitor shares his insights as an analog man in a digital world. 

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