“That led me to believe that, no, there has to be a better way for us to do marketing because marketing has the power to change behaviour. Marketing is really important in society.  And instead of perpetuating stereotypes, instead of promoting scarcity tactics or fear-based marketing strategies, there is a way to use marketing for change, for positive change.”
 
This episode of the humans at work podcast features conversation with Cláudia Guerreiro [Conscious Marketing Freelancer, Master of Chaos], who brings incredible optimism and creativity to the world of conscious and ethical marketing.
Cláudia is a positive force for rethinking push marketing in favour of pull marketing – storytelling, value-driven work and organically developing communities of customers who share your ethics.  Cláudia offers 1-1 consulting support and workshops on conscious marketing, content development and personal branding, helping entrepreneurs and solopreneurs to take that leap, and have that positive impact.. 
 
Cláudia and I talk about:

Tired old tactics of marketing, and how to step away and rethink
Social entrepreneurship and the movement to set up your own business for good - the good and the hard parts.
Authentic storytelling and the value of organic marketing
The value of collaboration over competition
Personal brand, the fun and scary parts of being yourself
Redefining success as value creation and authenticity
Spreading yourself too thin
The dangers of burn out
Fighting against perfection expectations and societal biases
Listening to your body and energy levels, and working when you're most productive
Staying optimistic.

 
Resources and Links:
To learn more about Cláudia:
Visit Cláudia at claudia-guerreiro.com
Follow Cláudia on LinkedIn
 
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