Xamplify is a marketing automation and co-marketing automation solution for MSPs. The conversation explores why MSPs often struggle with marketing themselves and how they can overcome this challenge. One reason is that marketing services is more complex than marketing physical or digital products. Another reason is that MSPs often lack guidance and support in marketing. The conversation emphasizes the importance of defining target markets and specializing in specific areas. It also highlights the value of partnerships and collaboration with vendors to enhance marketing efforts. The episode concludes by discussing how Xamplify can help MSPs with marketing and partnership management.

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