What happens when healthcare messages compete with an endless stream of digital noise? In today's information-saturated world, 62% of adults report feeling overwhelmed by health information alone. How do we break through?Cassandra Cousineau, healthcare content and engagement expert with over two decades of experience, joins hosts Bob Gold and Shelley Schoenfeld to tackle this critical challenge. Every message presents an opportunity to build trust, spark communication, and help people feel truly understood in today's cluttered healthcare environment. This episode explores practical strategies for cutting through noise to deliver meaningful, personalized healthcare messages that drive engagement and action.Listen and Learn: The biggest challenges in healthcare communication, and why empathy and personalization matter more than generic informationHow to create micro-learning moments paired with actionable practicesWays to balance technology with human connection to avoid depersonalizing careWhy people who feel seen and heard are 5-7x more likely to engage in their careGuestsCassandra Cousineau, Strategic Content and Engagement Expert HostsBob Gold, Chief Behavioral Technologist, GoMo HealthShelley Schoenfeld, Chief Strategist, GoMo HealthThanks for tuning in. Subscribe today to receive alerts of new episodes, comment with questions for our hosts/guests and follow @GoMoHealth on social for the latest in healthcare engagement.

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