In this episode, we break down how Zalando, the Berlin-based fashion e-commerce giant, is using AI to transform its marketing engine. From building digital twins to skipping costly photoshoots, we explore how this shift slashed content costs by 90% and reduced production timelines from two months to just a few days. But what does this mean for the creatives behind the scenes?Highlights:Zalando now uses AI-generated content in 70% of its campaigns, cutting production time from 6–8 weeks to just 3–4 days.The company developed 3D “digital twins” of models in partnership with ORENDT Studios to replace traditional photoshoots.Campaign costs have dropped by an estimated 90%, reshaping team structures and logistics.We explore which creative roles are being disrupted—and which new ones are emerging, like AI model editors and generative art directors.Tips for creatives: from offering hybrid AI packages to rebranding as “creative tech consultants.”LinksFull article: ReutersThe Human AI Experience 2025 Intro Leave us a review and thank you for your support--- Connect with us:[email protected]@humanaixp Be sure to follow us on the following platforms: YoutubeTikTokInstragramThreadsLinkedin You can support the podcast by going to patreon.com/humanaixp or by leaving a review on Apple Podcasts.

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