It's hard for companies to truly stand out in B2B tech markets and this is especially true for HR Tech. Categories across the industry are saturated with companies making the same market claims, touting the same product promises, and flaunting the same features and technology. There are ways to stand out in noisy markets and it starts with a simple two-word phrase "saying no".
JESS VON BANK from Mercer joins me in part 2 of our previous conversation (Ep. 31) to discuss how companies can differentiate and what AI applications and categories that have her excited at the moment.

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