Ep 706: Driving AI Adoption At H&M

25/05/2025 21 min Episodio 706
Ep 706: Driving AI Adoption At H&M

Listen "Ep 706: Driving AI Adoption At H&M"

Episode Synopsis

Recruiting Future is a podcast designed to help Talent Acquisition teams drive measurable impact by developing strategic capability in Foresight, Influence, Talent, and Technology.



This episode is about technology.



Most HR tech projects end in disappointment because organizations focus all their energy on implementation rather than adoption. If successful transformation is dependent on what happens after the go-live date, how can employers build sustainable tech adoption that delivers lasting business value?



My guest this week is Melissa Hojwall, Global HR Tech Leader at H&M. H&M has over 100,000 employees, the majority of whom are frontline workers, making internal tech adoption both challenging and high impact. In conversation, Melissa talks about the strategies around implementation, adoption, and continuous change management that help make TA and HR Tech projects successful.



In the interview, we discuss:




HR Digitisation at H&M



How AI can solve TA & HR challenges



Predictive analytics



The skills needed to get the right balance between humans and AI



Tech adoption and change agility



Investing in what happens after the go-live date



Using resistance as a superpower



Finding and showcasing the benefits to the bottom line



Disrupting how we interface with technology



What does the future of HR Tech look like?




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