In this season finale, Ziba and Raphy hack your brain using sound to enhance your daily routine from AM  to PM. They discuss the latest fascinating research on how our minds react to different music and sound. They speak to Professor Costas Karageorghis, sports psychologist in the department of life sciences specializing in the effects of music in exercise and sport. To learn how we can improve the taste of our food by using our ears, they also speak to Professor Charles Spence, who heads up the Crossmodal Research group at the University of Oxford, and is the world’s leading expert in the crunchiness of crisps.How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group,  an award-winning, global, tech-enabled behavioural science consultancy.Learn More at www.cowryconsulting.com Follow Ziba Goddard on LinkedInFollow Raphy March on LinkedinFollow Charles Spence on LinkedinThis episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.If you want to create a chart-topping podcast for your business or brand? Contact [email protected] to make it happen.

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