In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social
media

Email is still hugely popular
Encourage returning customers
High ROI


Types of email

Transactional
Flows
Email campaigns


Best way to send emails

Shopify - cheap
Mailchimp etc - more expensive


Collecting emails

GDPR considerations
Pop-ups
Incentives to sign up
Checkout sign-up
SMS - better conversion rates


Maximising deliverability

Double opt-in
Email authentication
Keep your list up to date


Best practice for writing emails
Keep it short
Use a single link multiple times
Send frequently
Include clear calls to action

What you should do today if you don't do anything else:

Start collecting emails
Abandoned cart emails
Winback flow

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