From an idea on the back of a napkin in 2011 to one of the fastest growing sports in the world, the Formula E story is one of risk-taking, set backs and extraordinary success. We speak to its founder Alejandro Agag about: Getting momentum back after the pandemicSecrets of a successful marketing campaignHow Formula E's innovating commercial electric vehiclesWhy it's "compatible" not "competitive" with Formula 1Gigamine and battery recycling How the end of the combustion engine will promote electric racingFor the best business news, analysis and interviews, go to standard.co.uk/business or pick up the Evening Standard newspaper.  Hosted on Acast. See acast.com/privacy for more information.

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