There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach. All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people? Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.In this episode, we talk about:How people’s tastes have changed dramatically in the last three years.The growth of non and low-alcoholic drinksWhy more women are drinking beerHow a beer company created one of the largest e-commerce systems in the worldThe role of big brewers in supporting pubs and barsThe opportunities, and responsibilities, big brewers have over smaller companiesFor more interviews, news and analysis, go to standard.co.uk/business. Hosted on Acast. See acast.com/privacy for more information.

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