In this episode of How They Scaled It, I sit down with Aliett Buttelman and Nina LaBruna, the dynamic co-founders behind Fazit Beauty, the viral skincare and cosmetics brand redefining beauty with innovative patches (including their glitter freckle patches that Taylor Swift herself wore!).They share how they bootstrapped their brand with just $13K, leveraged TikTok to explode their sales, and navigated the challenges of building a business without investors. If you're a founder, marketer, or just obsessed with beauty and branding, this episode is packed with scrappy marketing tactics, co-founder wisdom, and lessons in scaling without selling out.00:13 Introduction to How They Scaled It00:33 Meet the Founders of Fazit Beauty01:20 The Journey to Launching Fazit07:33 The Challenges of Being a Young Entrepreneur15:10 The Power of Social Media Marketing19:20 Developing Innovative Products23:58 The Taylor Swift Viral Moment26:54 The Moment Everything Changed29:02 The Power of Authenticity29:41 Strategic Celebrity Endorsements36:41 Navigating Inventory Challenges41:14 Lessons from Past Experiences46:28 Future Plans and Advice50:55 Conclusion and Final ThoughtsFollow Courtney and Fazit:Connect with Courtney: LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/Website: https://rightleftagency.com/about/Connect with Fazit: Website: https://fazitbeauty.com/

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