How do you build a skincare brand that breaks stigma and empowers men to look and feel their best? In this episode, I chat with Lekha Vyas, the founder and CEO of Elvy Lab, a groundbreaking men's skincare brand she launched in 2022. Lekha's journey from working with beauty giants like L'Oréal, Estée Lauder, and Chanel to becoming a trailblazing entrepreneur is inspiring. Today, Lekha is well on her way to scaling Elvy Lab into a legacy brand with lasting impact in the cosmetic hygiene market. 00:37 Introducing Laika Vyas and Elvy Lab01:09 Laika's Journey in the Beauty Industry05:11 Identifying the Gap in Men's Skincare07:53 Challenges and Strategies in Men's Grooming20:07 Transitioning from Big Brands to Startups21:04 Recognizing Burnout and Embracing Slow Days21:25 The Rewards and Challenges of Being a Founder22:17 The Importance of Growth and Small Wins24:15 Advice for Aspiring Founders35:09 The Reality of Retail and Advertising Costs36:52 Final Reflections and AdviceFollow Courtney and Lekha:Connect with Courtney: LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/Website: https://rightleftagency.com/about/gmaConnect with Lekha: LinkedIn: https://www.linkedin.com/in/lekhavyas/Website: https://elvylab.com/Lekha’s Instagram: https://www.instagram.com/lekahontas/?hl=enElvy Lab’s Instagram: https://www.instagram.com/elvy_lab/?hl=en

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