Jeneva Rose, author of The Perfect Marriage and The Perfect Divorce, doesn’t start writing until she’s nailed the elevator pitch. Every part of her creative process is shaped by her background in marketing, an edge that’s helped her go from an eBook-only release with a small press to a hardcover launch in big-name stores. In this episode, Jeneva breaks down how she binge-writes her books to make them bingeable, creates viral TikToks, and shares her favorite way to turn off her brain

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