How I Wrote This

Por: Brett Gordon and Karen Winterich
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
26 episodios disponibles

Latest episodes of the podcast How I Wrote This

Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader 14/12/2025
Ep. 23 - How Fatal School Shootings Impact Local Economies 16/11/2025
Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo 18/10/2025
Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang 20/09/2025
Ep. 20 - How I Wrote This, Live in Chicago! 28/08/2025
Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga 09/05/2025
Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard 11/04/2025
Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson 10/03/2025
Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen 16/02/2025
Ep. 15 Mini Part 2, How To Be A Good Reviewer 21/01/2025
Ep 15: Mini Part 1, The Lives of Co-Editors 12/01/2025
Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi 09/12/2024
Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion 06/11/2024
Ep. 12 - Generative Interpretable Visual Design with Ankit Sisodia, Alex Burnap and Vineet Kumar 09/10/2024
Ep. 11 - Mitigating Food Waste with Huachao Gao, He (Michael) Jia, and Bingxuan Guo 13/08/2024
Ep. 10 - Learning to Set Prices with Yufeng Huang, Paul Ellickson, and Mitch Lovett 28/05/2024
Ep. 9 - Star Ratings and Research Transparency with Annika Abell, Carter Morgan, and Marisabel Romero 28/04/2024
Ep. 8 - Joyce Liu and Anirban Mukhopadhyay on Favorite Possessions and Well-Being 19/03/2024
Ep. 7 - Debunking Misinformation with Jessica Fong, Tong Guo, and Anita Rao 27/02/2024
Ep. 6 - From Friends to Co-Authors with Kaitlin Woolley and Peggy Liu 12/01/2024
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