Listen "Alberto Savoia | How I Tested Pretotyping"
Episode Synopsis
In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed. He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.
Is your team guessing which experiments to run? Discover proven ways to test your ideas before you invest. With the Precoil Experiment Library, you’ll find the right experiment for every assumption. 👉 Explore the library at precoil.com/library
More episodes of the podcast How I Tested That
David Sauers | How I Tested Royal Restrooms
10/12/2025
Cathy Nesbitt | How I Tested Worm Composters
08/10/2025
Joao Moita | How I Tested Product Weekend
10/09/2025
Hala Saleh | How I Tested Community Building
13/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.