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Listen "VP of Growth at Blue Apron: Kar Paramasivam - Leading Growth in the Meal Subscription Business"
Episode Synopsis
In this episode of How I Grew This podcast, Kar Paramasivam talks about the growth strategy at Blue Apron, a direct-to-consumer, chef-designed meal kit company.
Starting his career as a banker, Kar shifted his focus to startups, where he got his first opportunity to lead a growth team at Shipt.
From this point, Kar made his way through companies like Spacious.com (acquired by WeWork), Nutrafol, and CUUP, to his current role as a VP of Growth at Blue Apron.
Kar shares some successful campaigns and approaches his team adopted to leverage Blue Apron's app and increase user retention and engagement.
Starting his career as a banker, Kar shifted his focus to startups, where he got his first opportunity to lead a growth team at Shipt.
From this point, Kar made his way through companies like Spacious.com (acquired by WeWork), Nutrafol, and CUUP, to his current role as a VP of Growth at Blue Apron.
Kar shares some successful campaigns and approaches his team adopted to leverage Blue Apron's app and increase user retention and engagement.
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