[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO

19/10/2023 37 min Episodio 23
[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO

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Episode Synopsis

Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly prevalent shift from paid to organic growth strategies, are featured on this episode of How I Grew This. Listen now on Apple Podcasts Spotify, Google Podcast, Stitcher and more.

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