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Listen "“Documentaries Made Me Do It” with Jessica Conick of Mount Indigo"
Episode Synopsis
After watching the fashion documentary "The True Cost", Jessica couldn't "un-see" the facts about the impact of the fashion industry on the world. That began her journey to examine her own relationship with fashion and eventually start her brand, Mount Indigo, to spread awareness and advocate for a more sustainable fashion future.
Jessica currently splits her time between a corporate job in fashion as the Associate Manager of Brand Marketing for Soft Surroundings, a volunteer position as the Regional Director for Fashion Group International of Saint Louis, and growing her sustainable fashion startup brand, Mount Indigo. She specializes in fashion marketing and public relations and is very passionate about creating a more sustainable fashion industry.
In this episode, you’ll learn:
How watching a documentary about the impact of the fashion industry on our world prompted Jessica to start a sustainable brand
What she did to start the brand and how she had to shift her vision to stay true to her mission
How she decided what products would go in her launch collection
How customer feedback is informing her messaging and sales pitch
Why having colleagues and friends to bounce ideas off of is so important
How she juggles a full-time day job, volunteering for a professional non-profit, and her start-up
How her sustainability research and brand launch have impacted her own buying habits
People and resources mentioned in this episode:
The True Cost documentary
Mount Indigo’s website
Mount Indigo on Instagram
Jessica on Instagram
Jessica on LinkedIn
Jessica’s email
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
Jessica currently splits her time between a corporate job in fashion as the Associate Manager of Brand Marketing for Soft Surroundings, a volunteer position as the Regional Director for Fashion Group International of Saint Louis, and growing her sustainable fashion startup brand, Mount Indigo. She specializes in fashion marketing and public relations and is very passionate about creating a more sustainable fashion industry.
In this episode, you’ll learn:
How watching a documentary about the impact of the fashion industry on our world prompted Jessica to start a sustainable brand
What she did to start the brand and how she had to shift her vision to stay true to her mission
How she decided what products would go in her launch collection
How customer feedback is informing her messaging and sales pitch
Why having colleagues and friends to bounce ideas off of is so important
How she juggles a full-time day job, volunteering for a professional non-profit, and her start-up
How her sustainability research and brand launch have impacted her own buying habits
People and resources mentioned in this episode:
The True Cost documentary
Mount Indigo’s website
Mount Indigo on Instagram
Jessica on Instagram
Jessica on LinkedIn
Jessica’s email
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
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