Ever wonder how ultra-successful people—like Musk, Bezos, or Spanx founder Sara Blakely—seem to operate in a different league? It’s not about working harder or having secret resources. They think from first principles.Most of us fall into copying strategies—what worked for others—but that only creates limitations. First principles thinking, on the other hand, helps you rebuild your strategy from the ground up. It uncovers completely new, custom solutions instead of repackaging someone else’s formula.In this episode, you’ll discover:Exactly how first principles thinking works and why it’s the mental model behind Elon Musk building rockets and Jeff Bezos transforming retailA practical framework to deconstruct your current assumptions (pricing, marketing, offers) and rebuild with clarity, creativity, and confidenceHow you can apply this mental model today whether you're fixing your pricing, repositioning your offer, or releasing limits in how your business operatesTune in now to unlock the billionaire mindset and start creating strategies tailored specifically to your vision—not someone else's expectations.

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