Listen "HoD S3E8 - AI search gold rush"
Episode Synopsis
S3E8 - AI search gold rushYou can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about trying to get visibility in tools like ChatGPT, Claude, and Perplexity, around topics that matter to you. Essentially it’s a very similar strategy as trying to rank in Google’s search results. But different. Or not so much?In this week’s episode, Max and Jonas discuss how the way people search is changing significantly. How quality content is still what matters most. But also how off-page SEO is equally important, and which hacks, scams and fraudulent tools you need to avoid.Are you tuning in?Follow us on LinkedIn:🔊 Unmuted | B2B Marketing🚀 Max van den Ingh🖋 Jonas van de Poel
More episodes of the podcast House of Demand
HoD S3E16 - When AI is not the right way
31/10/2025
HoD S3E15 - Pattern disrupt marketing
24/10/2025
HoD S3E14 - The red tape trap
17/10/2025
HoD S3E13 - Achieving thought leadership
10/10/2025
HoD S3E12 - Things that actually work
03/10/2025
HoD S3E11 - Buying journey buy-in
26/09/2025
HoD S3E10 - The alignment myth
12/09/2025
HoD S3E9 - Distribution comes first
05/09/2025
HoD S3E7 - Consistent CEO content
22/08/2025
HoD S3E6 - Brand over acquisition
15/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.