How do you truly pick the right lawyer when every website sounds the same and everyone claims they're the best? On this episode of Hot Docket, we chat with David Craig, Founder of Craig, Kelley & Faultless, to uncover what clients should really look for in a law firm.With 40 years’ experience and one of the most unforgettable firm names in the industry (yes, his partner’s real last name is Faultless), David shares the surprising ways personal injury firms can rise above the noise—and how clients can spot the difference between flashy promises and genuine advocacy.From his early days relying on referrals to writing bestselling guides that clients actually use, David has built a reputation for trust, empathy, and expertise—qualities that have made him one of the only board-certified trucking attorneys in the United States. Today, he shares why empathy, intake, and client care are the real keys to law firm growth, client trust, and long-term success.Tune in to learn:Why a law firm’s name and brand identity can leave a lasting impressionHow educational resources like eBooks convert curious website visitors into loyal clientsRed flags to avoid when choosing a personal injury lawyer (and what to look for instead)How empathetic intake systems with social work and psychology expertise transform client experienceProven strategies for scaling a boutique law firm without sacrificing quality or cultureWhy hiring for fit beats hiring for skill—and how the wrong team member can cost far more than moneyHow technology and AI are reshaping workflows, freeing lawyers to focus on high-value client care Important Links and Resources:Website: https://www.ckflaw.comLinkedIn: https://www.linkedin.com/in/david-w-craig-78bb4a9Ethical Business - Micha Star Liberty on Hot Docket: https://www.meanpug.com/podcasts/hot-docket-podcast/ethical-business-micha-star-liberty-talks-equity-trauma-informed-training-and-leadership If you have guest ideas or questions you would like our hosts to cover, please email [email protected] in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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