This Host City 2025 panel on Innovation in Major Events brings together leaders from sport, destinations and event services to explore how major events are evolving in format, scale and impact. Max Cobb (International Biathlon Union), Paul Bush OBE (Tour de France Grand Départ 2027) and Bonnie May (Global Infusion Group) join moderator Sarah Lewis OBE OLY to discuss innovation in event formats and venues, fan and athlete engagement, sustainability, catering, social impact and legacy. Drawing on real-world case studies, from urban biathlon in Munich to the UK-hosted Tour de France, the conversation highlights how vision, collaboration and bold thinking are reshaping the future of major events.

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