How Magnolia Bakery Went From A Small West Village Shop To A Global Brand | Bobbie Lloyd

29/07/2025 1h 3min

Listen "How Magnolia Bakery Went From A Small West Village Shop To A Global Brand | Bobbie Lloyd"

Episode Synopsis

In this episode, we’re joined by Bobbie Lloyd, the Chief Baking Officer and CEO of Magnolia Bakery. We get into Magnolia Bakery’s journey from its humble beginnings on a quiet street corner in the West Village to becoming a globally recognized brand. Bobbie shares how a 30-second feature on ‘Sex and the City’ catapulted the bakery to fame and discusses the intricacies of scaling and maintaining quality across multiple locations. Bobbie explains the complexities of entering the consumer packaged goods market, the importance of authentic brand collaborations, and the unique challenges and rewards of franchising, and the business climate in New York City.https://www.thenycalliance.org/https://www.instagram.com/thenycalliance/ TIMESTAMPS:0:00 - Welcome Bobbie Lloyd To Hospitality & Politics0:39 - How Sex and the City Changed Magnolia03:38 - The Viral Impact of SNL’s Lazy Sunday06:05 - Chief Baking Officer: A Day in the Life12:05 - Collaborations with Top Brands25:45 - Recruiting and Training the Magnolia Way29:29 - Entering the CPG Market32:24 - Hiring an R&D Scientist36:30 - Franchising Magnolia Bakery41:57 - Magnolia Bakery Cookbooks46:42 - Banana Pudding Innovation50:47 - The State of the Food Service Industry57:40 - Being a Woman CEO in the Food Industry1:03:00 - Thanks Bobbie For Joining The Show! Like & Subscribe#newyorkcity #restaurant #politics #hospital #business #smallbusiness

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