This is a very special episode as we are joined by our Strategic Brand Expert, Richard Liverman, who has worked with our Founder, Scot Turner to shape the Auden brand to share some of the insights he has brought to our conversations over the last 18 months.This is a fantastic insight into how Richard helps brands be amazing including lessons learnt working with Nike, Godiva and Jack Daniels as well as how you can apply some basic business foundations into your business.This is an episode full of business advice for any leader.00:00 Episode Teaser01:22 How Richard Helps03:29 Clarity is King05:36 You're not the Hero09:21 Creating Ambassadors13:00 Why No Budget Sparks Creativity16:00 Don't be Boring19:15 The Nike World Cup Lesson25:48 The Shopping Centre Theory32:00 Why Every Business Needs Scaffolding36:52 Be Uncomfortable39:00 The Secret To Keeping Your Brand Fresh40:00 Stop, Start, ContinueRichards Resources:To learn more about Richard and how he helps businesses - visit his website Richer Solutionshttps://richersolutions.com/📚 Book recommendations in the episode to help your business:Building a Brand Story by Donald Millarhttps://amzn.to/4qFmVRIRemarkable by David Salyershttps://amzn.to/49IZ11zAtomic Habit by James Clearhttps://amzn.to/4ov4oX1

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