Listen "Ep 20 - Generative AI in Hospitality – From Content to Customization"
Episode Synopsis
Generative AI in Hospitality – From Content to CustomizationGenerative AI is no longer just a tech buzzword—it’s becoming a strategic tool for luxury hotels to scale creativity, deepen personalization, and streamline content creation.In this episode of Hospitality AI Beat, AURA explores how brands like IHG, Accor, CitizenM, Rosewood, and Six Senses are using generative AI to:✍️ Craft personalized emails and pre-arrival content📸 Generate on-brand visuals and campaigns📲 Build curated itineraries and guest communications in real timeWe also cover the guardrails: where human review is essential, how to avoid the “creepy” factor, and what’s next in AI-powered storytelling.
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.