0:00 Intro1:19 Bourbon Smash2 oz Ben Holladay Bottled-In-Bond Bourbon3/4 oz Honey-Cinnamon Syrup3/4 oz Lemon Juice3-5 Fresh Mint Leafs1:38 Building a brand2:27 Welcome Rachel Dignan (Design Manager)3:02 Where it all starts8:47 All the dead bourbon products13:57 Quickly and slowly building different brands18:32 Tweaking products to make them better18:57 Everything that goes into the process20:57 Before there was flat Kyle, there was flat Patrick22:17 Storytelling makes all the difference25:12 Coming from different backgrounds30:42 Favorite memory from launch day33:37 What else does Kyle make?38:57 Favorite cocktail and bourbon? ©️2024 Holladay Distillery Weston, MO. Drink Responsibly. Drive Responsibly.

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