Brooks Lustig is the CEO at Seed & Smith, a Colorado-based cannabis cultivator and dispensary operator (Denver and Louisville). A native of Boulder, Colorado, Lustig witnessed the rise of craft beer and herbal tea (Celestial Seasonings), and set his hopes on normalizing adult-use cannabis as a similar societal staple. Seed & Smith started in early 2014, focused on two things—creating exceptional cannabis products and demonstrating passion and process for doing so. They rehabbed an old forklift manufacturing facility, turning a dated industrial space into a state of the art production campus that’s open to the public.

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