Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train? We tackle these questions and more in our latest Higher Ed Marketing Lab podcast. Joining us is Jenna Spinelle from Penn State’s McCourtney Institute for Democracy, Since 2018, Jenna's produced and promoted the Institute's Democracy Works podcast, and she's got great advice for anyone considering starting one.  You'll hear: Why podcasting has become such a hot medium over the last few years Whether or not it's too late to start your own podcast How to set realistic expectations for exposure and listenership How to pick the right topic for your podcast And smart ways to make the workload of podcasting more manageable.

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