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Listen "Ep. 31 Higher Ed Content Effectiveness // Higher Ed Demand Gen - Brian Piper"
Episode Synopsis
The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working and what wasn't. He implemented changes to make the content more effective, resulting in a doubling of website traffic in his first year on the job.
Connect with Brian: https://www.linkedin.com/in/brianwpiper/
Learn more about Concept3D's Interactive Maps, Localist Events Calendar, and Virtual Tour at Concept3D.com
Connect with Brian: https://www.linkedin.com/in/brianwpiper/
Learn more about Concept3D's Interactive Maps, Localist Events Calendar, and Virtual Tour at Concept3D.com
More episodes of the podcast Higher Ed Demand Gen Podcast
Ep. 136: Increasing transfer student by 43% & a surprising enrollment that works Paige Piontkowsky
28/10/2025
Ep 134: University of North Dakota's Year of Momentum / / Why Logo's Are Not Marketing Campaigns
15/09/2025
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