Human Thread: Hijacked Attention in the Age of Infinite Content

15/07/2025 22 min Episodio 1
Human Thread: Hijacked Attention in the Age of Infinite Content

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Episode Synopsis


Dr. Andrew Hughes returns to the "Human Thread" series to help Forest and Leah unpack one of the most urgent questions in modern life: why can’t we focus anymore? From brain chemistry to platform design, we explore how attention is being hijacked — and what that means for marketers, brands, and human beings.Expect to hear about:The Brain on Distraction: How TikTok and Instagram reshape neural pathwaysDigital Dopamine: Why the scroll feels good… until it doesn’tNeuroplasticity & Burnout: What attention overload is doing to workers and creatorsMarketing in the Attention Economy: Strategy or exploitation?Brand Takeaways: How to reach your audience without feeding the noise

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