Many small businesses pay thousands of dollars for pay-per-click ads and content marketing for lead generation, only to lose their qualified leads because they wait way too long to follow up. The truth is, timing can make or break your lead conversion process.When website visitors search for valuable information, products, or solutions, they expect instant results. If they fill out your web form  or leave their email address, and your sales team takes hours—or worse, days—to respond, those potential customers have probably already chosen a competitor.Nothing fixes this problem like establishing a clear, intentional follow up process and, more importantly, making it fast. This week we're going over the absolute best way to start up that follow up process, what goes through the mind of a buyer when they are searching for your service, and why any of this is so important to begin with!Show Notes: Speed is the Key to Increase Your Lead Conversion Rate(https://www.leadersinstitute.com/speed-is-the-key-to-increase-your-lead-conversion-rate/)

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