Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity is everything whether you're growing a B2B business or personal brand. Check out the episode on YouTube to follow along with visuals. *****For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:The Dark Side of Copywriting (00:01:06)Misuse of Copywriting (00:02:24)Clickbait and Misleading Statistics (00:03:32)Phony Social Proof and Exaggeration (00:05:42)False Scarcity and Unsubscribe Buttons (00:10:07)Ethical Considerations in Health and Fitness Copywriting (00:12:32)

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