"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies. He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways to optimize top-of-the-funnel. Plus, he offers amazing free ways to scale SEO – and when SEO is not a good idea. Give it a listen... And be sure to check out Sam's podcast, Business Growth Marketing: https://www.businessgrowth.marketing/ And find him on Linkedin: https://www.linkedin.com/in/samdunning/-------Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Ver todos los episodios