Most B2B businesses don't know their value propositions -- or at least don't feature it on their homepage, says Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy focused on early stage founders. Fact is, it's a crucial part of attracting your ideal customers. In this eye-opening episode, Anthony tells how he helps early stage founders find their most compelling value propositions, ways to niche down for greatest impact, and translating all of it to a clear homepage. Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/Visit Fletch PMM: https://fletchpmm.comThe importance of niching down (00:01:13) Differentiating Fletch PMM from other agencies (00:03:16) The importance of specific positioning (00:08:02) The success of niche targeting (00:09:02)Overcoming fear of niching down (00:10:29) The importance of targeting a specific audience (00:14:54) The danger of comparing oneself to others (00:16:31) The power of specificity in copywriting (00:18:48) The process of writing website copy (00:22:18)The timeline and process of working on the homepage (00:22:49) The duration and steps involved in the copywriting process (00:23:39) 

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