What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social media realm.Find Adriana on LinkedInSign up for her newsletter: https://www.adrianatica.com/newsletter/Catch up with her on X / Twitter: https://twitter.com/adriana_tica *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Check out our sponsor, LeadFeeder HERE.*****Time stamps:Why Adriana Started Her Newsletter (00:03:05)Focusing on Writing About Long-term Growth vs Latest Fads (00:04:29)Bro Marketing and Ethical Business Practices (00:05:39)Tackling Comparison and FOMO (00:08:36)Unmasking Unethical Marketing (00:09:30)Gathering Ideas for Newsletters (00:11:29)Exposing Clickbait in Marketing (00:16:32)Building Trust and Pre-Qualifying Clients (00:17:39)Gamechanger: Lead Feeder as a Lead Generation Tool (00:19:01)

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