Now that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. In this episode, I speak with Jodie Chapman, Global Marketing Manager at Anitox, about the role of AI in content creation and its effects on humanizing content. We explore the balance between efficiency and maintaining authenticity, emphasizing the importance of connection and storytelling in resonating with audiences. Connect with Jodie on LinkedIn: https://www.linkedin.com/in/jodie-j-chapman/*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out "15 High Converting Copywriting Formulas: eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:The Impact of AI on Humanizing Content (00:00:00)The Limitations of AI in Emotional Connection (00:03:02)The Role of Influencers and Thought Leadership (00:13:59)The Authenticity of AI-generated Influencers (00:16:48)Creating Resonating Content (00:19:19)Maximizing Content Efforts (00:25:24)Improving Content Creation Using AI Tools (00:30:27)

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