In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.*****Find Mike here:https://MarketingMuscle.Online On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https://www.youtube.com/@marketing_muscle THE GYM Community https://Join.MarketingMuscle.Online The Creator Performance Index: https://Data.MarketingMuscle.Online *****Follow Linda: https://linktr.ee/lindamelone For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...*****Time stamps:Mike's Fitness Background and Brand Identity (00:02:30)The Importance of Consistency in Fitness and Business (00:06:16)Building a Digital Presence and Community (00:13:19)The Need for an Online Community (00:18:26)Challenges and Rewards of Building an Online Community (00:20:01)The Role of Motivation in Achieving Goals (00:21:03)Finding Motivation Through Progress (00:22:00)What is Creator Motion (00:23:35)Top of Funnel and Creator Motion (00:26:01)B2B lessons from the creator economy (00:27:43)Sharing Knowledge and Embracing Collaboration (00:34:22)Concept of Improvement and Growth in Business and Personal Development (00:36:29)

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