Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition. Your value prop answers the question: "Why should I hire you over everyone else?" In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge the 5 key aspects of a value proposition and much more. *****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Time stamps:Christian's Experience with Languages and Cultural Diversity (00:00:01)Challenges of Learning Languages (00:01:28)Identifying the Root Causes of Boring B2B Content (00:04:49)Making B2B Content More Engaging (00:11:58)Building Trust in B2B and the Importance of Valuable Content (00:15:29)Common Mistakes on Corporate Websites (00:17:27)Adding Human Elements to Brands (00:18:14)Differentiating Brand Storytelling Approach for Brand Corporations (00:19:34)Using Humor and Balancing the Element in B2B Marketing (00:23:22)The Importance of Customer-Centric Storytelling (00:28:10)Auditing and Finding New Angles for Storytelling (00:30:51)Extracting Customer Insights for Storytelling (00:32:22)

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