As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into practical tips improving website design, including optimizing the hero section, rethinking button language --and incorporating video testimonials to verify social proof. *****This podcast is powered by Leadfeeder: Know who’s coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone*****Follow Cory here: https://www.linkedin.com/in/coryfalter/Check out my interview on Cory's podcast here: https://open.spotify.com/episode/2ObrLnZ1skDQ0WdhkvJIiy?si=UdpoMNZYRDOOHWlnLY95Yw*****Time stamps:Importance of Persuasive Copy (00:02:05)Problem-Agitate-Solution Framework (00:04:16)Building Trust in Marketing (00:07:05)Impact of a Poorly Optimized Website (00:13:36)Customer Journey and Sales Process (00:16:05)Transparency in Pricing (00:18:50)Top Tips for Website Improvement (00:21:06)How to Identify Your Value Proposition (00:21:27)Optimizing the Hero Section (00:22:28)Rethinking Button Copy (00:22:28)Importance of Social Proof (00:23:23)Importance of Trust in Business Relationships (00:24:45)The Danger of Misusing AI in Client Interactions (00:25:14)

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