Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes his LinkedIn planning practice. Find Michael on LinkedIn: https://www.linkedin.com/in/michael-scott-overholt-phd/Visit his website at: https://www.anabasisllc.com/*****Join 1500 other copywriting and marketing peeps...Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/*****Time stamps:Building a Community on LinkedIn (00:01:17)From Classics to Connections (00:03:16)Building Relationships on LinkedIn (00:08:54)Creating Communities on LinkedIn (00:10:01)Posting Personal Content on Sundays (00:14:49)The Networking Side of LinkedIn (00:16:52)Collaborating and Building Relationships with Competitors (00:17:51)Injecting Personality Into Content (00:19:24)The Three Pillars of Building Community on LinkedIn (00:28:00)Organizing and Using Systems (00:30:33)Using Tools for Writing Efficiency (00:32:17)

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