If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience. *****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show)!"--> Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****Subscribe to Dana's weekly newsletter on Substack:  Connect with Dana on LinkedIn: www.linkedin.com/in/danaherra And check out her services: https://danaherra.com*****Follow Linda HERE. For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter.For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas*****Time stamps:Why is B2B Marketing Boring (00:01:39)Transitioning from Journalism to Content Marketing (00:03:04)Finding the Interesting Angle in Supposedly Boring Industries (00:09:10)Challenges in Implementing Innovative Ideas in B2B Marketing (00:18:21)The Importance of Visual Mockups (00:19:42)Utilizing Customer Interviews for Effective Marketing Strategies (00:20:53)Humanizing Interactions in Business to Build Trust (00:23:47)Overcoming Fear of Creativity in B2B Marketing (00:31:52)The Potential Risk of Ignoring Change (00:32:55)Tips for B2B Companies Embracing Change (00:34:00)Adopting Creativity in Marketing (00:36:10)

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