In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.*****Connect with Jake:https://www.linkedin.com/in/jakekitchiner/ https://channelcrawler.com/*****Check out Linda's weekly newsletter for exclusive conversion copywriting tips: https://thecopyworx.com/newsletter/Follow Linda on all her socials: https://linktr.ee/lindamelone*****Time stamps:Defining Influencers and Their Impact (00:01:19)Influencers vs. Content Creators: Key Differences (00:02:16)The Evolution of Influencers in the Fitness Industry (00:04:03)The Importance of Expertise in Influencing (00:05:01)Channel Crawler's Purpose and Origins (00:10:16)Finding Fitness Influencers Through Channel Crawler (00:11:52)Criteria for Sponsorship: What Brands Look For (00:14:14)Engagement Over Follower Count: A Key Strategy (00:15:28) Importance of Niche Expertise in Audience Engagement (00:17:58)Linda's Experience with Fitness for Women Over 50 (00:18:16)Comparing YouTube and Instagram for Brand Awareness (00:19:39)Cost of Advertising on YouTube vs. Other Platforms (00:20:10) Longevity of YouTube Content and Its Benefits (00:23:02)YouTube as a Business Tool for Fitness Creators (00:27:03)Building Relationships Through Consistent Content (00:32:51)

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