How Cotopaxi created a brand to support its mission

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09/06/2020 5 min Temporada 1 Episodio 6

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Episode Synopsis

From its very beginning, the outdoor gear company Cotopaxi has been committed to making an impact. The benefit corporation and certified B Corp designates 1% of its profits to grants awarded by its non-profit foundation. We were able to get a look at how the brand’s “Do good” mission informs their storytelling, guerilla marketing, and hiring in our interview with Cotopaxi’s Director of Brand and Impact, Annie Agle.
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