When it comes to your existing customers, growing relationships is an important element to strengthening the trust and loyalty from the customer. Energy can sometimes be used up on attracting new customers, whilst existing ones feel wowed initially, then over time, feel like they're better served elsewhere. So how do you continue that momentum with existing customers to grow your relationships with them, leading to continued opportunities and referrals. 

This week's episode of Not Another Sales Podcast features Author of "The Sales Development Playbook," CEO of The Bridge Group, Inc. and Inside Sales Evangelist Trish Bertuzzi.

Trish and I are speaking about the traits required to be effective at building trust with your customers. We'll go through the outcomes of doing so, what you should avoid and how you can develop your ability at building relationships.

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