Listen "How Your Infrastructure Can Make or Break Your Fundraising Efforts"
Episode Synopsis
In this episode, Mary discusses the importance of fundraising operations and how it can make or break a fundraising program. She outlines six pillars of strong fundraising operations, including strong technology and systems management, enhancing the donor experience, supporting fundraising efforts, data-driven reports and analytics, building collegial partnerships, and standard operating procedures. Mary emphasizes the need for fundraising operations professionals to prioritize supporting fundraisers and highlights the importance of proactive gift entry and communication between different departments.Chapters07:32 Fundraising Operations Pillar 1: Strong Technology and Systems Management09:13 Fundraising Operations Pillar 2: Enhancing the Donor Experience10:09 Fundraising Operations Pillar 3: Supporting Fundraising Efforts12:43 Fundraising Operations Pillar 4: Data-Driven Reports and Analytics20:12 Fundraising Operations Pillar 5: Building Collegial Partnerships22:54 Fundraising Operations Pillar 6: Standard Operating ProceduresResources Mentioned In This Episode→ The Fundraising Operations Success Formula—Free Masterclass→ Ask Mary A Question on SpeakpipeConnect With Mary Petersen ([email protected])→ Join The Fundraising Collective → Connect with Mary Petersen on LinkedIn → Join our Private Facebook Group→ Schedule Your Free Gameplan Call with Mary💻 Connect with Mary Petersen Website: www.heyfundraiser.com YouTube: @heyfundraisers Instagram: @heyfundraiser LinkedIn: Mary Petersen Email: [email protected] 🎯 Ready to Level Up Your Donor Meetings? If you’re tired of leaving donor meetings with no gift, no timeline, and no follow-up plan, it’s time to learn the strategy that changes everything. Check out Major Donor Meeting Mastery — my signature course that shows you exactly how to create momentum in the meeting, not after it. ➡️ Learn more
More episodes of the podcast Hey Fundraiser!
What to Say: 12 Gift Asks to Get a YES
19/12/2025
How Heather Closed $280,000 in 6 Weeks
03/11/2025
A Week in the Life of a Major Gift Coach
21/07/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.