HeroInside - the first Ingredient Branding podcast

Por: BRAINDERY
Welcome to HeroInside, the first and only Ingredient Branding podcast, hosted by Tomas Vucurevic. With over 30,000 hours of experience as the global Ingredient Branding Specialist, Tomas has been instrumental in guiding suppliers and manufacturers to get more value out of their innovation by transforming from the ZERO position of a supplier into the HERO position of an Ingredient Brand. Join us as we delve into the captivating stories and insights from the visionaries and pioneers. Discover their journey to success and the invaluable lessons they've gained along the way.
19 episodios disponibles

Latest episodes of the podcast HeroInside - the first Ingredient Branding podcast

#14 Mohamad Midani (VALORIZEN): Branding the no man’s land of bio-based materials 28/11/2025
#13 Mikael Eydt (Beyond Leather): Taking the Leap - from apple waste to next-gen leather alternative 27/10/2025
#12 Joachim Fiedler (FIDLOCK): From opera to innovation - a cellist's journey to founding FIDLOCK 08/04/2025
#11 Magnus Granhed (RECCO): Outdoor safety for all - 40 years of RECCO Rescue Systems 04/03/2025
#10 Marcus Hoenig, Alex Yellowley (RE ZRO): Serial entrepreneurship in Ingredient Branding - from D3O to RE ZRO 28/01/2025
#9 Florian Miguet (Clim8): Heating up innovation - how Clim8 is creating wearable tech 02/12/2024
#8 Prof. Dr. med. Alexander Muacevic (ERC Munich): Ingredient Branding in medicine - high precision tumor treatment with advanced radiosurgery 23/10/2024
#7 Liz Bui, Jeff Martin (Yulex): Harnessing Nature - The Yulex Mission to Replace Petroleum-Based Products 26/09/2024
How is sustainability shaping the textile industry? (Mini episode) 31/08/2024
What is the value of Ingredient Branding? (Mini episode) 16/08/2024
#6, Part 2 - Achim Löffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brand’s journey to responsible performance 02/07/2024
#6, Part 1 - Achim Löffler (W. L. Gore & Associates): GORE-TEX - The iconic Ingredient Brand’s journey to responsible performance 25/06/2024
#5 Angeline Elfström, Johannes Bogren (Södra): OnceMore® - Reimagining Textile Waste as a NextGen Material 22/05/2024
#4 Seth Casden (CELLIANT®): Becoming the first wellness Ingredient Brand 23/04/2024
#3 Ulrika Björk (Polygiene): From antimicrobial tech to mindful living 19/03/2024
#2 Noel Hall (Bast Fibre Technologies): Addressing the preferred materials gap with Sero™ - the first regenerative Ingredient Brand 21/02/2024
#1 Giulio Bonazzi (Aquafil): How ECONYL® became fashion’s favourite eco-friendly material 23/01/2024
#0 Meet the Host: Tomas Vucurevic, the Global Ingredient Branding Expert 18/01/2024
Introduction: HeroInside, the first Ingredient Branding podcast 16/01/2024
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